Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nLesson 4: Good consistent content beats sporadic great content.<\/h2>\n\n\n\n
This is my personal opinion, and I know my digital marketing subscribers might debate me on this. But I believe the number one thing that you can really focus on when you’re trying to grow something is being consistent over long periods of time. In other words, one of my biggest goals this past year on YouTube was simply giving you guys two new videos every single week. And that commitment was something that was more important than anything else on my YouTube channel.<\/p>\n\n\n\n
I didn’t care about how many views or subscribers I got. I just cared that I created some good quality videos that I could release on a consistent basis. I think for me, any commitment I’ve made towards forming a habit is the number one thing for me to accelerate my learnings because it forces me to ship something, whether or not I truly believe I’m ready to ship that week.<\/p>\n\n\n\n
When I started planning my YouTube channel, I gave myself a time horizon of at least two years of making videos consistently to see whatever would happen. And this is something in which I’m only 50% to my goal at the time of this recording. So I know I still have a lot of work to do. That said, I created my YouTube channel at a time when a ton of different people were creating YouTube channels because everybody was at home.<\/p>\n\n\n\n
Something I’ve noticed in the last six to 12 months, is that probably only 25% or so of those same creators that created channels around the time that I did are still around today. So this really just goes to show you that it’s all about playing the long game when it comes to building something. If you’re not willing to commit to a multi-year time horizon, I tell you to potentially reconsider. And the reason why is because by giving yourself a longer time horizon, you give yourself more time to figure things out and let luck catch up with your preparation.<\/p>\n\n\n\n
My biggest piece of advice for new creators is that whatever it is you’re creating, be consistent for at least two years. It can be a newsletter, it can be a YouTube channel, it can be a TikTok channel, whatever it is, just be consistent over a long period of time.<\/p>\n\n\n\n
This will give you enough time for you to have enough at bats for whether or not you’re even going to become good at this. And then also it will give you enough time for all of your work to actually pay off in terms of a flywheel effect.<\/p>\n\n\n\n
Lesson 5: Stick to what works for you.<\/h2>\n\n\n\n
In my opinion, this is one of the most toxic startup culture traits that I have noticed through the years. The notion is essentially that because startups are more collegial and friendly environments that we can treat each other like we are family.<\/p>\n\n\n\n
I think that this notion is flawed. And the reason why is because it allows people to start to treat other people in a different way than how they would actually treat others in a professional environment.<\/p>\n\n\n\n
It starts to blur the lines of professionalism, which leads back to that con that I shared about unprofessionalism being more condoned at startups. Personally, I’m more in favor of a clear split between your work and your life. I think that work-life integration is really important, but I’ve seen malintent in terms of how this we’re like a family mentality has been used in startups in the past.<\/p>\n\n\n\n
In fact, I’ve even seen malicious uses of this sort of, we’re like a family approach in which people have been guilted to staying at a company longer than they necessarily should for their career, just because they should do it for the betterment of the team. Ultimately, it’s important to remember that business is business. So just like in pro sports, how an organization has the right to trade away players at their discretion, players should feel free to do what’s best for them at all points in time for their particular career.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember when it comes to the the lessons I’ve learned creating YouTube videos:<\/p>\n\n\n\n
- The first one is that creating things is hard, but it’s incredibly fulfilling.<\/li>
- The second big takeaway I have for you is that mastery takes time. So be prepared to strap in and do the work.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from these lessons that I learned making over 100 videos on YouTube.<\/p>\n\n\n\n