Get my Free Sales Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nStep 4: Give your partners a jumpstart kit<\/h2>\n\n\n\n
The fourth step that I recommend when it comes to building actual business partnerships that work is giving your partners a jumpstart kit. After having a couple of these meetings with our existing partners, I was noticing a few trends as to what was working for that upper 10% of partners that were leading us to the most referrals.<\/p>\n\n\n\n
What I realized was that these partners were incorporating us into modules of their online course, as they taught their students how to solve the particular problem that our product solves as well. So naturally, as students are learning how complicated this problem can be and how easy it can be to solve it with our product, they would sign up for our service, try a sell and then become customers.<\/p>\n\n\n\n
So I started to map out what these strategies looked like for our top partners and created a jumpstart kit. So after doing these meetings, I started a Google doc in which I outlined all of the key strategies that I was noticing success from. And here’s what I put in a Google doc. I noticed that some customers were successful when they were incorporating us into online modules of their courses.<\/p>\n\n\n\n
I was also noticing customers were successful and they’re incorporating us in some sort of tools and resources page, or a blog post about the problem that we solve. I found partners that record a simple one minute testimonial video had higher conversions on the actual pages where they put our product because they could actually share the story of how our product has impacted their lives.<\/p>\n\n\n\n
And then I also found it helpful to create live webinars, where we could partner with our partner to offer some sort of free training that helped solve or identify a problem that they were having in their business. Once I outlined these strategies, I realized that I needed to make this even more robust.<\/p>\n\n\n\n
So this is what my ultimate form of my jumpstart kit looked like. How our partner program works, what we believe makes for effective partnership, what partners can expect from us, what our most successful partners do, sample copy to use. These were exact one-liners and product descriptions that our partners could copy and paste and their websites, logos, and assets that they could copy and use, presentations that they could use for these smaller trainings that they might be running independently, as well as website banners that they could put onto their web pages, as well as next steps that we would want them to take after reviewing the document.<\/p>\n\n\n\n
So by giving all of this information up front of my partners, I was essentially answering 90% of the questions that anybody might have around how to be successful as a partner with us. I was making it so easy for them to take action that they actually could just go ahead and do that immediately after our initial call.<\/p>\n\n\n\n
Step 5: Stay in touch at least once a month<\/h2>\n\n\n\n
The last step that I’ll share with you is to make sure that you stay in touch at least once a month or every other month. Partners naturally will have their own things going on. They are often running their own businesses. And so there’s a lot that can go on in the regular flow of things. So it’s important for you to stay top of mind with them.<\/p>\n\n\n\n
And one of the easiest ways that I’ve done this is at the end of every single month, I send a end of month recap in which I email our partners, sharing some of the wins I’ve seen in terms of our most success. partners, some new features or updates on our site as well as anything else that I think would be valuable for them as a partner with us.<\/p>\n\n\n\n
Aside from this end of month update, I’ll also schedule regular quarterly calls with these people just to make sure that they hear my voice and they see me and that we have an actual relationship. And then sometimes when we have an upcoming partner webinar, I’ll actually share some marketing copy that they can copy and paste and share with their email lists because I think that the topic that we are going over in that training with another partner will be helpful for their network as well. This allows all of my partners to feel like they are invested in our success and that we are looking out for them in providing additional value for their audiences.<\/p>\n\n\n\n
Ultimately, everyone likes to give other people something of value. So when we extend these invitations for our upcoming webinars, these other partners are coming from a position in which it’s like they’re doing their audiences a favor because they found this free training that they are able to invite their list to.<\/p>\n\n\n\n
All of these changes have had a huge impact in our partners program in just the last few months. For example, in our first webinar in over six months, we were able to 10X registrations and see the most conversions from our live webinar. And we were also able to see a ton of new backlinks from the pages that partners created as a result of the strategies we mapped out in our jumpstart kit. Lastly, we’ve seen a significant uptick in our growth rate when it comes to new trials, as well as customers that have converted from partners.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember when it comes to building partnerships that work:<\/p>\n\n\n\n
- The first one is that effective business partnerships are a two-way street. <\/li>
- The second thing is, make sure you create a jumpstart kit for your partners to make it easy for them to take action on your program.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to use their customer reviews when writing copy.<\/p>\n\n\n\n